HOSPITALITY E-COMMERCE & REVENUE MANAGEMENT CONFERENCE

19. & 20.11.2019 in PRAGUE, Czech Republic

 

WHERE?

Hotel Ambassador Zlatá Husa, Václavské náměstí, Praha 1

 

RESERVE AS QUICKLY AS POSSIBLE. SEATS ARE LIMITED!

THIS YEAR WE WILL FOCUS ON

HIGHLIGHTS FROM LAST YEAR

WELCOME TO DOTCOMHOTEL

Welcome to the dotcomhotel Hospitality E-Commerce & Revenue Management Conference 2019. Our purpose is to provide unique opportunities that give you key insights into latest digital news, technology and revenue. 

Join over 100 industry colleagues and peers to discuss on the PSD2, and focus together on simply more (not only direct) bookings and higher margin. For sure you will love our panel discussion focused on pricing strategies & Revenue management as well as the interactive workshops.

The dotcomhotel event is always thought-provoking and unique and covers relevant topics in digital marketing and revenue strategy.

The dotcomhotel is a MUST-ATTEND event in Central & Eastern Europe. This year it will be our 16th event.

WHO WILL ATTEND? 

Hotel Manager, E-Commerce and Digital Marketing Managers, Hotel Owners, Sales and Marketing Managers, Reservation and Revenue Managers and passionate hospitality professionals. 

YOUR BELOVED HOSTS

Radka Telyckova

Revenue Manager & Hotel Advisor
Pomáháme hoteliérům

Daniel Zelling

Founder & Managing Director
Hospitality Industry Club & opensmjle

Jarka Alenová

Revenue Expert & Director
Managing Director Czech and Slovak Republic at Profitroom

OUR 2019 SPEAKERS

Franziska Terzer

VP of Sales & Operations EMEA
TrustYou
Filip Kühnel

Filip Kühnel

Director of Sales
HotelTime Solutions

Tomáš Nesvorný

General Manager
Botanique Hotel Prague

Michal Chour

General Manager
Alcron Hotel Prague

Ondřej Švaříček

Key Account Manager
GLOBAL PAYMENTS

Jakub Klimczak

Business Development Manager
STR

Brendan May

Managing Director
Hotel Reservation Bot

Slawomir Wojciechowski

Head of interactive
Profitroom

Michal Blažek

Chief Performance Specialist & co-owner
Marketing Makers

Otto Bohuš

Copywriter
www.ottobohus.cz

Jakub Brabec

Head of B2C products
MEWS

Michal Strnad

Central & Eastern Europe Market Manager
lastminute.com

Tomáš Horák

Area Manager Partner Services
Booking.com

Marie Havlíčková

CEO (Customers Employees Owners)
Slevomat

Gorjan Lazarov

General Manager
Orea Hotels & Resorts

THE AGENDA & 2019 DOTCOMHOTEL MISSION

SIMPLE MORE (NOT ONLY DIRECT) BOOKINGS & HIGHER MARGIN

Conference is held in Czech

After Party

Conference is held in English

Workshop is held in English

DAY 1 - 19th November 2019

12.00 - 12.30

Registrace účastníků

Vítejte na české části dotcomhotel konference 2019
12.30 - 13.15Nejnovější vývoj v oblasti přímých rezervací. Prakticky od A do Z.

Speaker: Radka Telyčková, Pomáháme hoteliérům
13.15 - 13.45Maximalizujte své tržby a věrnost zákazníka nastavením autopilota na své obchodní a marketingové aktivity.

Speaker: Jarka Alenová, Pomáháme hoteliérům
13.45 - 14.15Google upgradoval Business Profily ubytovacích zařízení. Vliv českých recenzí a co udělají odpovědi na recenze s vaší pozicí. Seznamte se s novinkami od Google.

Speaker: Radka Telyčková, Pomáháme hoteliérům
14.15 - 14.50

Přestávka na kávu

15.00 - 16.00Google Analytics MasterClass s případovými studiemi.

Speaker: Michal Blažek, Marketing Makers
16.00 - 17.00Jak dostat ty proklaté emoce i na web? Copywriting pro hoteliéry prakticky.

Speaker: Otto Bohuš, www.ottobohus.cz
19.30

Party

Party, party, party for everyone. Join us along with bubbles and fingerfood.

DAY 2 - 20th November 2019

08.00 - 08.45

Registration

Welcome Coffee & Registration for dotcomhotel conference 2019
08.45 - 09.00Keynote Opening

Welcoming speech to the 16th dotcomhotel held by Radka Telyčková & Daniel Zelling
09.00 - 09.30Current Market Trends

Our Year 2019 in Numbers: Evolution of hotel supply, occupancy development, key trends in independent, boutique and large chain performance. Focus on Prague, Brno, Bratislava and EMEA.
Speaker: Jakub Klimczak, Business Development Manager, STR
09.30 - 10.00Online Reputation Development

And the winner is... The most trending review sources in EMEA and Google's feedback on the latest development in online reputation marketing.
Speaker: Franziska Terzer, VP of Sales & Operations EMEA, TrustYou
10.00 - 10.30Strong Customer Authentication (SCA) and PSD2 for Hotels

You think GDPR was scary? European law is making customer payment authentication stronger. The impact of PSD2 on your hotel and direct and indirect sales.
Speaker: Jakub Brabec, Head of B2C Services, MEWS
10.30 - 11.30PSD2 Discussion Panel

The impact of PSD2 on your hotel and direct and indirect sales.

Panelists:
Jakub Brabec, Head of B2C Services, MEWS;
Filip Kühnel, Director of Sales, HotelTime Solutions;
Ondřej Švaříček, Key Account Manager, Global Payment;
Bogdan Gheorghe, Connectivity Manager, Profitroom;
11.30 - 12.00

Coffee Break

12.00 - 12.30Brand.com Case Study

Tell Me Something That Matters: Using a website to build a brand, inspire the customer.
Speaker: Sławomir Wojciechowski, Head of Interactive, Profitroom
12.30 - 13.30PANEL DISCUSSION: Hotels Brand stories

How to Develop a Successful Hotel Concept & Creative Hotel Marketing Ideas to Attract More Customers. Creating a new brand and rebranding hoteliers stories.

Speakers:
Michal Chour, General Manager, Alcron Hotel Prague;
Tomáš Nesvorný, General Manager, Botanique Hotel Prague;
Gorjan Lazarov, Orea Hotels & Resorts
13.30 - 14.30

Yummy Lunch and Brain-Break is needed

14.30 - 15.30PANEL DISCUSSION: Evolution of Revenue Management & Pricing Strategies
Revenue management - what has changed during the last 20 years? The most important change in hotel RM has been its evolution from a tactical inventory management approach to a more strategic marketing approach.

Moderators:
Radka Telyčková, Pomáháme hoteliérům
Brendan May, Managing Director, Hotel Reservation Bot
Panelists:
Tomáš Horák, Area Manager Partner Services, Booking.com;
Marie Havlíčková, CEO (Customers Employees Owners), Slevomat;
Michal Strnad, Central & Eastern Europe Market Manager, lastminute.com

"Better Direct Conversion for Hotels" MASTERCLASS WORKSHOPS with Q&A

Join our interactive session where all speakers will be participating

15.30 - 16.00MASTERCLASS with Q&A: AI influence on booking & reservation process
How will AI based solutions change the hospitality industry?

Moderator: Brendan May, Managing Director, Hotel Res Bot & and all speakers
16.00 - 16.30MASTERCLASS with Q&A: Guest Communication
What your future guest will expect and how to use those channels to increase profits.

Moderator: Daniel Zelling, Founder, Hospitality Industry Club & and all speakers
16.30 - 17.00MASTERCLASS with Q&A: Direct Bookings
Direct Bookings are no freebies. Most successful direct bookings strategies & how to prioritize your direct booking budget (interactive session).

Moderator: Radka Telyčková, Brendan May and all speakers
17.00

Conference Closing & Stay for Bubbles

Conference Wrap-Up That's All Forks,Ttime to Wrap-Up and see you next year.

WE HAVE ALL THE SAME GOAL! 

Happy customers | returning guests | higher revenue | better financial results. Together we can reshape the future of your hospitality business.

BRANDS ON THE STAGE

MEDIA & TECHNOLOGY PARTNERS