HOSPITALITY E-COMMERCE & REVENUE MANAGEMENT CONFERENCE
19. & 20.11.2019 in PRAGUE, Czech Republic
WHERE?
Hotel Ambassador Zlatá Husa, Václavské náměstí, Praha 1
RESERVE AS QUICKLY AS POSSIBLE. SEATS ARE LIMITED!
THIS YEAR WE WILL FOCUS ON
HIGHLIGHTS FROM LAST YEAR
WELCOME TO DOTCOMHOTEL
Welcome to the dotcomhotel Hospitality E-Commerce & Revenue Management Conference 2019. Our purpose is to provide unique opportunities that give you key insights into latest digital news, technology and revenue.
Join over 100 industry colleagues and peers to discuss on the PSD2, and focus together on simply more (not only direct) bookings and higher margin. For sure you will love our panel discussion focused on pricing strategies & Revenue management as well as the interactive workshops.
The dotcomhotel event is always thought-provoking and unique and covers relevant topics in digital marketing and revenue strategy.
The dotcomhotel is a MUST-ATTEND event in Central & Eastern Europe. This year it will be our 16th event.
WHO WILL ATTEND?
Hotel Manager, E-Commerce and Digital Marketing Managers, Hotel Owners, Sales and Marketing Managers, Reservation and Revenue Managers and passionate hospitality professionals.
YOUR BELOVED HOSTS
Radka Telyckova
Daniel Zelling
Jarka Alenová
OUR 2019 SPEAKERS
Franziska Terzer
Filip Kühnel
Tomáš Nesvorný
Michal Chour
Ondřej Švaříček
Jakub Klimczak
Brendan May
Slawomir Wojciechowski
Michal Blažek
Otto Bohuš
Jakub Brabec
Michal Strnad
Tomáš Horák
Marie Havlíčková
Gorjan Lazarov
THE AGENDA & 2019 DOTCOMHOTEL MISSION
SIMPLE MORE (NOT ONLY DIRECT) BOOKINGS & HIGHER MARGIN
Conference is held in Czech
After Party
Conference is held in English
Workshop is held in English
DAY 1 - 19th November 2019
| 12.00 - 12.30 | Registrace účastníků Vítejte na české části dotcomhotel konference 2019 |
|---|---|
| 12.30 - 13.15 | Nejnovější vývoj v oblasti přímých rezervací. Prakticky od A do Z.Speaker: Radka Telyčková, Pomáháme hoteliérům |
| 13.15 - 13.45 | Maximalizujte své tržby a věrnost zákazníka nastavením autopilota na své obchodní a marketingové aktivity.Speaker: Jarka Alenová, Pomáháme hoteliérům |
| 13.45 - 14.15 | Google upgradoval Business Profily ubytovacích zařízení. Vliv českých recenzí a co udělají odpovědi na recenze s vaší pozicí. Seznamte se s novinkami od Google.Speaker: Radka Telyčková, Pomáháme hoteliérům |
| 14.15 - 14.50 | Přestávka na kávu |
| 15.00 - 16.00 | Google Analytics MasterClass s případovými studiemi.Speaker: Michal Blažek, Marketing Makers |
| 16.00 - 17.00 | Jak dostat ty proklaté emoce i na web? Copywriting pro hoteliéry prakticky.Speaker: Otto Bohuš, www.ottobohus.cz |
| 19.30 | Party Party, party, party for everyone. Join us along with bubbles and fingerfood. |
DAY 2 - 20th November 2019
| 08.00 - 08.45 | Registration Welcome Coffee & Registration for dotcomhotel conference 2019 |
|---|---|
| 08.45 - 09.00 | Keynote OpeningWelcoming speech to the 16th dotcomhotel held by Radka Telyčková & Daniel Zelling |
| 09.00 - 09.30 | Current Market TrendsOur Year 2019 in Numbers: Evolution of hotel supply, occupancy development, key trends in independent, boutique and large chain performance. Focus on Prague, Brno, Bratislava and EMEA.Speaker: Jakub Klimczak, Business Development Manager, STR |
| 09.30 - 10.00 | Online Reputation DevelopmentAnd the winner is... The most trending review sources in EMEA and Google's feedback on the latest development in online reputation marketing.Speaker: Franziska Terzer, VP of Sales & Operations EMEA, TrustYou |
| 10.00 - 10.30 | Strong Customer Authentication (SCA) and PSD2 for HotelsYou think GDPR was scary? European law is making customer payment authentication stronger. The impact of PSD2 on your hotel and direct and indirect sales.Speaker: Jakub Brabec, Head of B2C Services, MEWS |
| 10.30 - 11.30 | PSD2 Discussion PanelThe impact of PSD2 on your hotel and direct and indirect sales.Panelists: Jakub Brabec, Head of B2C Services, MEWS; Filip Kühnel, Director of Sales, HotelTime Solutions; Ondřej Švaříček, Key Account Manager, Global Payment;Bogdan Gheorghe, Connectivity Manager, Profitroom; |
| 11.30 - 12.00 | Coffee Break |
| 12.00 - 12.30 | Brand.com Case StudyTell Me Something That Matters: Using a website to build a brand, inspire the customer.Speaker: Sławomir Wojciechowski, Head of Interactive, Profitroom |
| 12.30 - 13.30 | PANEL DISCUSSION: Hotels Brand storiesHow to Develop a Successful Hotel Concept & Creative Hotel Marketing Ideas to Attract More Customers. Creating a new brand and rebranding hoteliers stories.Speakers: Michal Chour, General Manager, Alcron Hotel Prague; Tomáš Nesvorný, General Manager, Botanique Hotel Prague; Gorjan Lazarov, Orea Hotels & Resorts |
| 13.30 - 14.30 | Yummy Lunch and Brain-Break is needed |
| 14.30 - 15.30 | PANEL DISCUSSION:
Evolution of Revenue Management & Pricing Strategies Revenue management - what has changed during the last 20 years? The most important change in hotel RM has been its evolution from a tactical inventory management approach to a more strategic marketing approach.Moderators: Radka Telyčková, Pomáháme hoteliérůmBrendan May, Managing Director, Hotel Reservation BotPanelists: Tomáš Horák, Area Manager Partner Services, Booking.com; Marie Havlíčková, CEO (Customers Employees Owners), Slevomat;Michal Strnad, Central & Eastern Europe Market Manager, lastminute.com |
"Better Direct Conversion for Hotels" MASTERCLASS WORKSHOPS with Q&A Join our interactive session where all speakers will be participating | |
| 15.30 - 16.00 | MASTERCLASS with Q&A: AI influence on booking & reservation process How will AI based solutions change the hospitality industry? Moderator: Brendan May, Managing Director, Hotel Res Bot & and all speakers |
| 16.00 - 16.30 | MASTERCLASS with Q&A: Guest Communication What your future guest will expect and how to use those channels to increase profits.Moderator: Daniel Zelling, Founder, Hospitality Industry Club & and all speakers |
| 16.30 - 17.00 | MASTERCLASS with Q&A: Direct Bookings Direct Bookings are no freebies. Most successful direct bookings strategies & how to prioritize your direct booking budget (interactive session).Moderator: Radka Telyčková, Brendan May and all speakers |
| 17.00 | Conference Closing & Stay for Bubbles Conference Wrap-Up That's All Forks,Ttime to Wrap-Up and see you next year. |
WE HAVE ALL THE SAME GOAL!
Happy customers | returning guests | higher revenue | better financial results. Together we can reshape the future of your hospitality business.
BRANDS ON THE STAGE
MEDIA & TECHNOLOGY PARTNERS
